Plataforma Inmobiliaria SaaS

1. Data Controller

Plataforma Inmobiliaria, located at Calle Real de Dolores #123, Colonia Centro, C.P. 37800, Dolores Hidalgo Cuna de la Independencia Nacional, Guanajuato, Mexico, is responsible for the processing, use, and protection of your personal data in accordance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP).

2. Personal Data Collected

To carry out the purposes described in this privacy notice, we collect the following personal data:

Identification data: Full name and autograph signature (when applicable).
Contact data: Email address, phone number (mobile and/or landline).
Technical and browsing data: IP address, website browsing behavior, and search preferences.
Financial or asset data: Information regarding income and credit capacity (only for mortgage pre-qualification with your explicit consent).

3. Primary Purposes

The personal data we collect from you will be used for the following activities necessary for the requested service:

Identify and contact users interested in properties listed on the portal.
Manage, schedule, and confirm physical or virtual visits to promoted properties.
Provide advice, profiling, and management of mortgage loans with institutions such as INFONAVIT, FOVISSSTE, ISSSTE, and commercial banks.

4. Secondary Purposes

Additionally, we will use your personal information for the following secondary purposes that are not necessary for the main service but allow us to provide you with better service:

Perform aggregated statistical analysis on traffic and user behavior on the website.
Send newsletters, real estate inventory updates, and targeted advertising based on your interests.

5. Data Transfers

Your personal data may be shared and transferred to the following third-party recipients:

HubSpot Inc.: For storing, profiling, and managing our lead and customer database through their cloud CRM platform.
Financial Institutions and Housing Agencies (INFONAVIT, FOVISSSTE, Commercial Banks): Only when you explicitly request to start a mortgage loan management process.

6. ARCO Rights

You have the right to know what personal data we have about you, what we use it for, and the conditions of its use (Access). It is also your right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); that we remove it from our records or databases when you consider that it is not being used properly (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights.

To exercise any of the ARCO rights, you must submit a written request addressed to our Privacy Department at contacto@plataformainmo.mx. This request must contain: (a) Full name of the holder and their address or means to communicate the response; (b) Official documents proving identity; (c) A clear and precise description of the data regarding which you seek to exercise any of the ARCO rights; and (d) Any other element that facilitates the location of the data. We will respond within a maximum of 20 business days.

You may revoke the consent that you have granted us for the processing of your personal data. However, it is important to note that we may not be able to immediately address your request or terminate use in all cases due to legal obligations requiring us to continue processing your data. To revoke your consent, you must send your request to contacto@plataformainmo.mx following the same ARCO rights procedure.

Cookies

We inform you that on our website we use cookies and other tracking technologies to monitor your behavior as an internet user, as well as to provide you with a better service and experience when browsing our page.

The personal data obtained from these tracking technologies include: identifiers, browser type, operating system, visited web pages, searches performed, and origin IP. These technologies (Google Analytics, Meta Pixel, and Vercel infrastructure cookies) can be disabled by you at any time in your web browser configuration settings. Additionally, you have the option to accept or reject the use of these tracking technologies directly from the pop-up notice (cookie banner) when you first enter our website.